Nabito TPMC,: SETTLED INTERNATIONAL COMPETITION TAIPEI POP MUSIC CENTER Competion ,Taipei, Taiwan
October2009. "By consuming pop music, people want to express who they are, to whichgroup theybelong, what their identity is. People's identity, howeverand contrary to what many believe, is not strictly individual. Instead,people's identity is highly social and draws on the socio-culturalvalues (what I here propose to call VALUES) in society - VALUES thatbecome 'objectified' or institutionalized and may thus be communicatedto others. If such institutionalized socio-cultural values are notconceptualized, and if one is not able to understand how institutionswork in signaling people's identity, one is not able to explain aphenomenon such as the advent of pop music."